Rold Gold gives you a chance at winning real gold bars! In this animated campaign we set out to animate a continuous, fluid stream of yellow gold that'd carry the viewer through various scenarious, ultimately landing upon a pile of gold bricks with Rold Gold pretzels on top!
Client: GSP / Rold Gold
Executive Producer: Matthew Primm
Executive Creative Director: PJ Richardson
Producer: Dean Marchand
Creative Director: Brian Covalt
Design & Animation: The Laundry Team
