Harris For President 2024, on the Sphere

What an ambitious project to embark on! The team at Laundry had a running start being equipped with the excellent and inspiring brand book developed by Wide Eye for the Harris For President 2024 campaign. Our task was to stay true to the look and branding that was in place, but to expand on it and have it evolve into a motion piece that was fitting for the Sphere in Vegas. As usual, there were challenges we faced when designing text and shape elements that would translate well onto the 360-sphere, aiming to keep it looking good from all angles (down on the street, or up high from a hotel room window). What really got us excited was knowing that this would be the first Sphere campaign to air with a live music track paired to the visuals - "Freedom" by Beyoncé. The 90-second piece came together and aired repeatedly, starting a week before election day, Nov 5, 2024. Everyone involved was super proud of what we created and thrilled to be part of something this significant in our country's history.