Patagonia "What the Pluck?"

Working with Geoff McFetridge on this important video for Patagonia was a bit different from past projects we've worked on together. Here in this two-minute video that shows the common practice in collecting down feathers, we got the chance to push Geoff’s designs in animation and tell a story with these characters like we hadn't done before. We’re thrilled with how this look evolved and had a lot of fun animating our hero character who goes on a wild ride with death to see the nightmare of the conventional down industry and how Patagonia is setting their standards high, hoping other companies will join them in a more humane way of making down products.